This one though may be taken two ways. A Gamasutra news article talks briefly about how large the market for F2P is. Some staggering numbers with little sense to them without paying for the report though. Tripling and Doubling Revenue by 2015 based on market? Unless they know some new titles coming down the pipe that’s hard to believe.
The thing that drew my eye was this:
He adds, “We’’re seeing average revenue per paying user top $28 per month across the 145 titles that Live Gamer powers around the world. With engaging games and a solid monetization strategy in place developers and publishers can see great success leveraging item-based business models.
That’s an average of $28 per monetized user, not in general. That’s twice as high as a sub fee. It depends how they count monetized customers. If they count anyone who spends at the item shop, it’s worrisome that it is so high.
If its a small amount of hardcore spending a lot, with many casuals paying less than a sub, I’d expect the average to be a lot lower. Only so many people can justify spending 50bucks a month and a lot more would spend less. My worry is that most monetized users actually spend a lot more, and only a few casuals bring the average down, keeping the average high. I’m not sure of the math since it’s a study that they are selling though.
It bolsters my point that f2p for people isn’t a deal. If you like the game to spend money on it, chances are on average you are going to pay a lot more than a sub, for no real increase in value.