They have some good points. EA has NEVER been known for innovation, as would Bioware. Both tend to stick with formulas and make high-quality product, but will it be enough to be a high-quality standard MMO? From Rift’s experience so far it seems uncertain. They mentioned a very good example of a proxy battle already fought between EA and Act/Blizzard: FPS. Call of Duty vs. Medal of Honor. That one hasn’t gone so well for EA.
Maybe that’s all people can do now though, copy and improve slightly. I hope not.